Unveiled a new chapter of the story, made of emotions and authentic bonds, of the campaign “Our land can’t be described. It must be lived.” that wishes to tell the company’s founding values. The protagonist is the land, meant as first love, the land that becomes a choice of life and passion, the place where we are from and where we come back to.
The deep and rooted bond with the territory that for Umberto Cesari is an identifying and distinctive value that represented in this intense and romantic visual, where emotion can be felt even if it cannot be described. The embrace of a couple coincides with the embrace of the land, through all the seasons of time and life.
The new narrative of the relationship between Umberto Cesari and his land will be divided into 3 new chapters that will convey in different ways the same message: “Our land can’t be described. It must be lived”.